Overview
Plain-language summary: Ventura Labs LLC operates free-to-play social casino and game entertainment products. No real money is wagered on any of our platforms. This policy explains what data we collect, why we collect it, and what choices you have. We never sell your personal information to third parties.
This Privacy Policy applies to all services, websites, mobile applications, and products operated by Ventura Labs LLC, including but not limited to MySweepz and Prizeville, as well as the corporate website at venturalabsllc.com (collectively, the "Services").
By accessing or using any of our Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any part of this policy, please do not use our Services.
Who We Are
Ventura Labs LLC is a technology and marketing studio incorporated in the State of Wyoming, United States. We develop and operate free-to-play social casino, casual game, and entertainment products for global audiences.
- Legal nameVentura Labs LLC
- JurisdictionState of Wyoming, USA
- Company number2025-001792042
- Registered officeCheyenne, Wyoming, USA
- Business typeSocial casino & game entertainment studio
- ProductsMySweepz, Prizeville, and associated platforms
For privacy inquiries, the data controller is Ventura Labs LLC. Contact details are provided in Section 14 of this policy.
Information We Collect
We collect information in three ways: information you provide directly, information collected automatically when you use our Services, and information we receive from third parties.
Information you provide
- Account registration details: name, email address, username, and password
- Profile information: display name, avatar, and optional demographic details
- Communications: messages you send us via support, feedback forms, or email
- Promotion entries: name and address provided for prize claim or AMOE mail-in requests on applicable platforms
- Payment details for purchasing virtual coin packages (processed by our third-party payment processors; we do not store card data)
Information collected automatically
- Device information: operating system, browser type and version, device identifiers, screen resolution
- Log data: IP address, access times, pages visited, referring URLs, and clickstream data
- Gameplay data: game sessions, virtual currency balances, in-game actions, bonus activity, and feature usage
- Location data: country and region inferred from IP address (we do not collect precise GPS location)
- Cookies and similar technologies (see Section 6)
Information from third parties
- Social login providers (e.g. Facebook, Google) if you choose to register via a third-party account
- Analytics and advertising partners who help us understand how our Services are used
- Fraud prevention and compliance services
How We Use Your Information
We use personal information only for legitimate purposes necessary to operate and improve our Services:
- Account management: creating and maintaining your account, authenticating logins, and enabling account recovery
- Service delivery: operating game mechanics, managing virtual currency balances, and delivering promotional events and live-ops content
- Customer support: responding to queries, resolving disputes, and processing prize claim requests on applicable platforms
- Communications: sending service notifications, transactional emails, and — where you have opted in — promotional messages and updates
- Analytics and improvement: understanding how players interact with our products to improve gameplay, rewards economy, and user experience
- Fraud prevention and security: detecting abusive behaviour, unauthorized access, bonus abuse, and protecting the integrity of our platforms
- Legal and compliance: complying with applicable laws, regulations, and responding to lawful requests from authorities
- Marketing: delivering targeted advertising on third-party platforms to audiences likely to enjoy our products (using anonymized or aggregated data where possible)
We do not make automated decisions with legally significant effects based solely on automated processing of your personal data. Gameplay outcomes on our platforms are determined by certified random number generators, not by profiling of individual players.
Sharing & Disclosure
We do not sell, rent, or trade your personal information. We share data only in the following circumstances:
Service providers
We work with trusted third-party vendors who process data on our behalf under strict contractual obligations. These include:
Legal requirements
We may disclose information if required to do so by law, court order, or governmental authority, or if we believe disclosure is necessary to protect the rights, property, or safety of Ventura Labs LLC, our users, or the public.
Business transfers
In the event of a merger, acquisition, asset sale, or restructuring of Ventura Labs LLC, user information may be transferred as part of that transaction. We will notify you prior to such transfer if it materially affects your privacy rights.
With your consent
We may share your data for any other purpose with your explicit consent.
Cookies & Tracking Technologies
We use cookies, pixel tags, local storage, and similar technologies to operate and improve our Services. These technologies help us keep you logged in, remember your preferences, analyze usage patterns, and deliver relevant advertising.
- EssentialRequired for login sessions, security, and core functionality. Cannot be disabled.
- FunctionalRemember preferences such as language, display settings, and game configuration.
- AnalyticsMeasure how users interact with our products to guide product and feature decisions.
- MarketingEnable ad attribution and deliver relevant advertising on partner platforms.
You can manage cookie preferences through your browser settings. Note that disabling non-essential cookies may affect some features of our Services. Where required by applicable law (e.g. GDPR, ePrivacy Directive), we obtain your consent before placing non-essential cookies.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes described in this policy, unless a longer retention period is required or permitted by law.
- Active account dataRetained for the duration of your account plus 30 days after deletion request
- Transaction recordsUp to 7 years for financial and tax compliance purposes
- Support communications3 years from the date of your last interaction with our support team
- Analytics dataAggregated or anonymized data may be retained indefinitely
- Marketing dataUntil you unsubscribe or withdraw consent, whichever occurs first
- Legal hold dataAs required by applicable law or ongoing legal proceedings
When data is no longer needed, we securely delete or anonymize it in accordance with our internal data lifecycle procedures.
Your Rights
Depending on your jurisdiction, you may have the following rights regarding your personal information. We respond to all verified requests within 30 days.
- Access: request a copy of the personal data we hold about you
- Correction: request correction of inaccurate or incomplete data
- Deletion: request deletion of your account and associated personal data (subject to legal retention obligations)
- Portability: receive a machine-readable copy of data you have provided to us
- Restriction: request that we restrict processing of your data in certain circumstances
- Objection: object to processing based on legitimate interests, including direct marketing
- Withdraw consent: where processing is based on consent, withdraw it at any time without affecting prior processing
- Opt out of sale / sharing: California residents have the right to opt out of the sale or sharing of personal information under CCPA/CPRA
To exercise any of these rights, contact us at [email protected]. We may need to verify your identity before processing your request. We will not discriminate against you for exercising your privacy rights.
Children's Privacy
Our Services are intended exclusively for users aged 18 years and older. We do not knowingly collect personal information from individuals under the age of 18.
If you are a parent or guardian and believe your child under 18 has provided us with personal information, please contact us immediately at [email protected]. We will investigate and, where confirmed, promptly delete the relevant information from our systems.
We employ reasonable technical and procedural measures to prevent underage access to our platforms, including age-gate verification flows at registration.
Security
We implement industry-standard technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. Our security practices include:
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security. If you become aware of any security vulnerability in our Services, please report it to [email protected].
International Data Transfers
Ventura Labs LLC is incorporated in the United States and operates cloud infrastructure in the US and other jurisdictions. If you access our Services from outside the United States, your information will be transferred to, stored, and processed in the United States and potentially other countries where our service providers operate.
Where we transfer personal data internationally, we rely on appropriate legal mechanisms such as standard contractual clauses, adequacy decisions, or other lawful transfer frameworks under applicable data protection law.
By using our Services, you acknowledge and consent to the transfer of your information to the United States and other jurisdictions, which may have different data protection laws than your country of residence.
Policy Changes
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will:
- Update the effective date at the top of this page
- Display a notice within our Services or send a notification to your registered email address
- Where required by law, obtain your renewed consent for material changes affecting how we process your data
We encourage you to review this policy periodically. Your continued use of our Services after any changes constitutes acceptance of the updated policy.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us using the details below. We aim to respond to all privacy inquiries within 30 days.
[email protected]
Social Casino & Free-to-Play Notice
Important: Ventura Labs LLC operates exclusively free-to-play social casino products. No real-money gambling takes place on any of our platforms. Virtual coins, bonus currency, and prize mechanics within our games have no real-money value and cannot be exchanged for cash except where explicitly permitted under the rules of a specific sweepstakes promotion on an applicable platform.
In connection with our social casino products, we may collect and process certain additional data:
Purchases of virtual coins are processed by licensed third-party payment processors. We do not store payment card data. All coin purchases are final and non-refundable except as required by applicable consumer protection law.